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Today and tomorrow of the "three integration province", the three integration that has been suspended for a long time has finally made new progress. On the last day of 2011, after one and a half years of pilot projects in the first batch of 12 cities, the State Council announced the list of the second batch of pilot cities for "three integration". Surprisingly, in addition to relatively developed cities such as Tianjin and Chongqing directly under the central government, Ningbo, a city specifically designated in the state plan, and provincial capitals, many prefecture level cities and even county-level cities in Jiangsu and Hubei have also been included in the list, and the two provinces are therefore called "three integration provinces" in the industry. However, in the face of favorable policies, several are happy and several are worried

Jiangsu: the first province of legitimate IPTV

Yangzhou City, Taizhou City, Nantong City, Zhenjiang City, Changzhou City, Wuxi City, Suzhou city. A total of 7 prefecture level cities in Jiangsu Province were included in the list of pilot cities. According to Wang Haitian, COO of China Broadcasting Internet, this result is not surprising at all, "it's just going with the flow, 'legally washing white' IPTV."

today: the largest number of IPTV users in China

among the provinces and cities where Chinatelecom has deployed IPTV, Jiangsu has the fastest development. At present, Jiangsu Provincial Communications Administration and the Bureau of radio, film and television have issued "two-way entry" licenses to telecommunications and radio and television enterprises in advance to complete the integration of what materials and how many speed lines in Jiangsu. By the end of 2011, the number of IPTV business users in the province was nearly 2.5 million, making it the province with the largest number of IPTV users in China. But strictly speaking, most of these IPTV users are "illegal" users, even if they use the business that Chinatelecom cooperates with blockbuster, which has the national IPTV license. Because according to the regulations of the State Administration of radio, film and television, blockbuster can only have a "birth permit" for IPTV developed in four pilot cities such as Shanghai. The announcement of the second batch of pilot cities has successfully whitewashed these "black households"

although it has successfully become a full-time employee, Jiangsu Telecom is very cautious about the statement of "three integration provinces" due to its long-term gray status. "I don't know, I'm not sure, I can't say." From January 10, I contacted telecom companies in several cities in Jiangsu to try to understand their views on the pilot and countermeasures, but I didn't get any answers. All the interviewees kept a secret and told at most that "an urgent meeting is being held to study the plan"

tomorrow: keep a low profile and move on

this silence may come from Telecom's uncertainty about the prospects of IPTV. An employee of Nantong Telecom, who asked not to be named, told it times that after entering the second batch of pilot list, the company was not as happy as the public thought, and he did not think it was a good thing: "(4) pull the loading handle, apply the main experimental force, and the big pointer of the instigator rotates counterclockwise; no matter who cooperates, Telecom has no autonomy over the content. No matter how well the network is built, it depends on the face of the content, and there is still a long way to integrate." According to him, unlike the situation in Shanghai, Nantong's IPTV is targeted at young users, but the relevant content in the local IPTV is not rich enough. Whether we can add games, interactive and other trend applications is crucial to the prospects of IPTV

tariff is also the key. In Shanghai, the first city of IPTV in China, the number of IPTV users has exceeded 1.4 million, and the key driving force behind it is "free". In addition to joining the e-home integration package for free, IPTV can be installed independently even if there is no broadband. The monthly rent is 30 yuan, and after watching 8 days a month, you can reduce another 22 yuan. But in Yangzhou and Wuxi, I learned that the tariff of IPTV is higher than that in Shanghai. If you don't join the package, the monthly rent is 40 yuan. In addition, there are no other preferential policies. Compared with local digital TV, this tariff is still a little high

however, both Wu Chunyong, the chief editor of integration, and Wang Haitian are very optimistic about the prospect of Jiangsu's "three integration". After all, the market foundation is already very good

Hubei: weak radio and television under the strong government

Xiaogan City, Huanggang City, Ezhou City, Huangshi City, Xianning City, Xiantao City, Tianmen City and Qianjiang City. A total of 8 cities in Hubei Province have been included in the pilot list, of which Xiantao, Tianmen and Qianjiang are three provincial counties, which are the lowest level cities in this pilot. Compared with the relatively mature Jiangsu Province, Hubei's "three integration" is not obvious, and even a little "involuntarily"

today: the provincial government strongly promoted

"the reason why Hubei has become a three integration province is more driven by the government." Wang Haitian made such analysis. As early as the announcement of the second batch of pilot cities, the media broke out that several pilot cities in Hubei were "piloted", and the local radio and television institutions did not take the initiative. But obviously, in the view of the Hubei provincial government, the three financial mergers are not just a matter of radio, television and telecommunications. It can be proved that the cities included in the pilot are all within the scope of "1+8" Wuhan urban circle, and the purpose of this plan is to form a wider urban economic integration pattern in the central region

in addition, Wang Haitian revealed that the Hubei Provincial Commission of economy and information technology attaches great importance to the three integration, especially the equipment manufacturer - Fiberhome communication, as an important high-tech enterprise in Wuhan, the government is likely to have a series of support plans for it, including bringing opportunities to the market of Fiberhome by promoting the three integration of the whole province

in addition, Wuhan, the first batch of pilot cities that have always been high-profile, also performed well. On July 28 last year, after the listing of Guangxin company, a joint venture between Wuhan radio and television and telecommunications, IPTV was promoted in many communities such as Baibuting. An employee of Wuhan Telecom in charge of new media told the IT times that the joint venture is a few days away from the Spring Festival holiday. The company is provided with program sources by blockbuster and has undertaken some smart community projects under the promotion of the municipal government. In terms of government policy support, the joint venture has more say than Telecom or radio and television alone. The joint venture is presided over by radio and television, telecommunications and the government in turn. At present, the telecommunications person is the rotating chairman

according to the data disclosed by Hubei Provincial Commission of economy and information technology, by the end of 2011, there were more than 100000 IPTV users in Wuhan, and 200000 new users are expected this year

tomorrow: local development needs to move forward by leaps and bounds

after being listed in the pilot city, some people in Qianjiang radio and television system complained to the media that there was a huge difference with the telecom strength, and they were not willing to "be pilot". According to the investigation of it times, even for telecommunications, IPTV has just started in these second and third tier cities

xiebotao, a citizen of Xiantao City, told the IT times that IPTV appeared in Xiantao only in the second half of last year, but household reception was not very high. "The main reason is that broadband charges are too expensive and the content is not particularly rich." Today, IPTV has only opened up in some hotels for people to eat. Hu Jun (a pseudonym), an employee of Xiantao Telecom, also admitted that IPTV has not been fully launched in Xiantao, and now only a display point has been set up in the business hall. If users want to install IPTV, they can go to the business hall to apply for installation, but only users with a length of more than 4m can apply. The transformation of local digital TV was just completed last year, and cable broadband was only piloted in some villages and towns, but not in the whole city

"although the foundation is not as solid as that of Jiangsu, the demonstration effect of Hubei may be better." Wuchunyong told that the transformation of Hubei Radio and television province was relatively smooth. In 2011, the level of all local cable increased by half, which means that the whole province is ready. If successful, it will be a good model for other underdeveloped provinces. However, due to the relative disparity between local radio and television and telecommunications, the competition between the two sides will show an unequal situation in the near future

keep your license here

the reason why you pay attention to the two "three integration provinces" is very simple. Keep your license here. I still remember that in July 2010, after the first batch of pilot cities were announced, the major selected cities looked cheerful. However, except for the initial "positive actions", they soon disappeared. Therefore, there is the "premature death theory" of the three fusion. Now, with the participation of the second batch of 42 cities, the scale of the three integration pilot has covered nearly 300million people. Is it a breakthrough in scale development? Or, like the former, suffer from the game between the two interest groups of radio, television and Telecommunications? Let's first record the present, with a view to the comparison of the future. It times (Shanghai)

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